‘Greenhushing’ on the Rise as ESG Backlash Grows
Donald Trump’s win at the 2024 Presidential elections and his subsequent swearing in has seen America’s landscape begin to change, a shift that may also affect the world at large by minimizing focus on environmental policies and placing fossil fuels at the center of the discussion. This change is taking place alongside green hushing, which has influenced how many firms communicate, especially in the energy sector. So, what is greenhushing? This is when an organization or firm stays quiet about or downplays their sustainability practices and environmental efforts, despite making positive progress for the environment. Companies may avoid any discussions…

