SHEIN: Increasing Emissions, ESG Efforts, and Greenwashing Claims
SHEIN, a global e-commerce platform that specializes in fast fashion, has been working to strengthen its ESG efforts these last few years. Between 2019 and 2023, the company grew by over 1000%. In 2023, its estimated revenue totaled $32.5 billion. Chris Xu, its founder and CEO, stated that their mission was to make fashion accessible to everyone. He added, though, that producing affordable clothing and delivering it to consumers gave rise to challenges that had to be addressed. One of these challenges is the significant increase in emissions as global e-commerce grows. Between 2022 and 2023, the company reported 43%…

