Despite having clear ESG goals, most companies struggle to translate their efforts into impactful outcomes. A recent poll has determined that employee engagement is crucial for achieving an organization’s sustainability goals. The poll was carried out on LinkedIn and had more than 200 respondents.
Almost 50% of the companies that took part in the poll admitted that inadequate employee engagement was the main obstacle to achieving these objectives. The poll also found that the emphasis placed on environmental initiatives often cast a shadow over governance and social aspects.
Conventional ESG strategies often adopt a hierarchical approach where leaders set objectives, circulate policies and wait for results. While this model may work for some, it often comes up short as employees perceive these efforts as imposed orders rather than shared objectives, which leads to even less engagement.
With no clear understanding of why these goals matter and no connection to their everyday roles, employees have a lower likelihood of contributing meaningfully. This is why companies need to implement an inclusive model based on engagement, which will empower employees at different levels.
Engaging employees actively will allow firms to align individual contributions with broader ESG goals, transforming ESG initiatives from a mandatory exercise to actionable values. The engagement of employees substantially impacts all the dimensions of ESG:
- Environmental goals
Engaged employees spearhead grassroots campaigns to innovate processes, minimize waste, and decrease the environmental footprint of their organizations. By achieving sustainability objectives through their roles, employees may be encouraged to make more meaningful contributions.
- Social responsibility
Initiatives like inclusion, diversity, and community involvement flourish when employees are connected to their purpose. Engagement promotes shared accountability, collaboration and respect.
- Governance
This depends on inclusive decision-making, ethical conduct and transparency. Employees who are engaged promote open communication and integrity while also improving compliance.
So, how can firms boost employee engagement?
- Empowered decision-making
Involving employees in the formation of sustainability goals via feedback loops and participatory processes can go a long way.
- Transparent communication
Clear communication connects employees with the purpose of sustainability initiatives and builds trust.
- Training and education
Providing the knowledge and skills needed to make meaningful contributions may make it easier for organizations to achieve their ESG goals.
- Recognition
Recognizing employees that contribute to the achievement of ESG goals builds intrinsic motivation.
Various organizations have successfully used these strategies to drive employee engagement in their ESG goals. A good example is global hearing care solutions provider Sonova Group, which has used them to strengthen their governance and social outcomes.
The importance of employee engagement in ESG goal-setting and implementation is unlikely to be lost on enterprises like Coyuchi Inc. that are focused on integrating ESG principles within their core activities.
NOTE TO INVESTORS: The latest news and updates relating to Coyuchi Inc. are available in the company’s newsroom at https://ibn.fm/COYU
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