MasterCard Widens the Priceless Planet Coalition, Targets Planting 100m Trees Globally

Last week, MasterCard in partnership with the World Resources Institute and Conservation International, extended the restoration portfolio of its Priceless Planet Coalition with 3 new sites. The coalition is an initiative founded by MasterCard whose goal is to unite a network of partners to restore millions of trees globally.

The initiative, which has more than 150 financial and corporate partners, has 22 sites under its portfolio. These projects offer crucial investment in areas with potential for significant world impact and span across Latin America, North America, the Asia Pacific, the Middle East and Europe.

This latest move marks a huge step towards its goal of funding the restoration of 100 million trees across the globe, with a focus on essential areas for local communities, biodiversity, and climate action.

The High Andes is one of the new locations, where organizations like Asociación de EcosistemasAndinos and Global Forest Generation focus on. The organizations lead Acción Andina, an initiative focused on restoring native forests essential to the water supply in South America.

Acción Andina co-lead and Global Forest Generation CEO, Florent Kaiser, revealed that the initiative had already planted millions of trees in this region. He added that their mission was to grow this local initiative into a worldwide movement that involved diverse sectors, cultures, and communities united to restore and protect important ecosystems.

In Thailand, Kaeng Krachan National Park is focused on supporting the local ecosystem and restoring degraded land. IUCN’s Head of Lower Mekong sub-region, Jake Brunner, revealed that they were thrilled to begin this restoration project at the park.

The park, which is a UNESCO World Heritage Site renowned for its biodiversity, provides habitat for many endangered and endemic plant and wildlife species including Great Hornbills as well as Asian gaurs, leopards and elephants.

Over in India, 210 hectares of forest will be restored in the Eastern Himalayas, in collaboration with ATREE. This region in the Himalayas is rich in biodiversity and plays an important role in supporting the livelihoods of many. The region is also home to more than 200 indigenous groups.

Dr. Sarala Khaling, a trained ecologist and ATREE’s Regional Director, stated that the restoration of the ecosystem was key to building resilience for individuals and nature.

In addition to this, the coalition is expanding 6 existing projects in Malawi, the Democratic Republic of Congo, Colombia, Mexico, Brazil, and Madagascar. The expansion demonstrates its commitment to using partnerships, science and community engagement to drive the restoration of biodiversity around the globe.

The efforts aimed at replanting trees to restore biodiversity and combat climate change are a good way to complement the transition to greener forms of energy. Mining industry players like First Tellurium Corp. (CSE: FTEL) (OTCQB: FSTTF) are focused on developing the needed mineral resources so that the metals vital to the energy transition are readily available.

NOTE TO INVESTORS: The latest news and updates relating to First Tellurium Corp. (CSE: FTEL) (OTCQB: FSTTF) are available in the company’s newsroom at https://ibn.fm/FSTTF

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