Purposeful Earth Stewardship Drives Innovation for Luxury B&B Brand Developer Coyuchi Inc.

  • Coyuchi Inc. is a California-based bed and bath lifestyle brand focused on sustainable practices and producing comfortable, organic products
  • The company had a net income of $1.4 million on sales of $33 million last year
  • Coyuchi is expanding its product line with two new items sourced from cotton that the company helped grow as part of a collaborative, soil-rejuvenating project last year
  • The company launched a Reg A+ investment offering last year and announced that capital raised had topped $1 million by the end of the year
  • In a recent podcast interview, the company’s CEO and president outlined Coyuchi’s priorities for expanding its brand in the coming months

Luxury bed, bath and apparel organic product innovator Coyuchi has built its market appeal on a vision of furnishing homes with earth-sustaining, comfortable products for everyday living while keeping its brand similarly fresh as its profile evolves.

“When Coyuchi was founded 30 years ago, the original founder — her goal was to bring organic cotton into the textile industry for home goods, and we’ve really taken that mission to heart and are finding ways to expand on it and continuing to look at the whole process of what we do,” company President and CEO Eileen Mockus said during a recent podcast interview.

“There’s no hall pass for sustainable products. We want what we want, and from my standpoint that’s the most comfortable sheets that you can sleep on, the amazing towel when you get out of the shower that’s absorbent and soft next to your skin,” Mockus told Bell2Bell host Stuart Smith (https://ibn.fm/SpXVN). “Those are the things that we want to incorporate into what you’re buying into when you buy from Coyuchi and, of course, as you invest in Coyuchi.”

All Coyuchi products are created with 100 percent organic fibers and the company demonstrates its commitment to climate-conscious consumers with a traceable supply chain. Coyuchi’s vision includes a production side that will achieve net zero emissions within the next two to three years and net positive emissions by 2030 as part of its earth stewardship mission.

Mockus noted that for two new products that will launch this year, Coyuchi used cotton derived from a collaborative cultivation project on a California farm, using renewable agricultural practices in tandem with the company’s partners in a group called the California Cotton and Climate Coalition (known as C4).

The success of the company’s vision can be seen in some of the customer reviews posted with department store chain Nordstrom’s online site, which has become part of Coyuchi’s supply chain.

“Perfect weight for summer,” one customer wrote about a purpose-crinkled Organic Cotton Percale Sheet set (https://ibn.fm/nvAAu). “these cotton sheets are incredible. I used to only buy high thread count sheets, and even (though) these are not high TC they are amazing with every wash. I live in Fla so used them year round, with layers as needed. Would def be great for summertime in any part of the country.Generally I love this brand and feel good about buying their products. They are mindful about packaging and sustainability… I wish more manufacturers paid mind in these regards.”

Coyuchi is expanding its partnerships with department store retailers, Mockus said.

“We’ll have more of this coming in 2023,” she said. “We’re really interested in partnerships with other retailers. Seventy percent of bedding purchases are made through department stores. We’re an online business and we want to show up with other retailers.”

Investors are welcomed to join with the company’s vision through its Reg A+ offering launched last year, which topped $1 million in capital flow by the end of last year.

“The company is profitable and growing. For the year ended Dec. 31, 2021, the company had net income of $1.4 million on sales of $33 million,” Smith noted.

For more information, visit the company’s website at www.Coyuchi.com.

NOTE TO INVESTORS: The latest news and updates relating to Coyuchi are available in the company’s newsroom at https://ibn.fm/COYU

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